In my case, the most important thing was that the additional 6,000 connections were nearly all in healthcare, so I tripled my network, but more importantly, the additional connections were more likely to be prospective clients. If you engage them effectively, you will turn your LinkedIn connections into a loyal audience. It’s a bit like building your own personal media channel. My view about your LinkedIn network is that your connections and followers are one of your most important marketing assets. From 3,000 to 9,000 LinkedIn Connectionsīy applying what Adam Franklin taught me, I grew my network of connections and followers from around 3,000 to close to 9,000 in three years. This includes how to create content that would engage my growing network of LinkedIn connections. He taught me a system for improving my LinkedIn profile, how to use my LinkedIn company page, and most importantly, how to grow my LinkedIn connections and how to turn these into relationships. I was determined not to repeat the missteps from my Uniphy days and using LinkedIn and content effectively was my “ white whale.”īefore starting healthlaunchpad, I engaged a fantastic LinkedIn marketing coach, Adam Franklin. ![]() Social media has been an obsession since the early days. ![]() This was especially frustrating, as I have been a B2B marketer in various guises for decades. I ran a software company, Uniphy Health, and we used LinkedIn early on to help win several customers, but we lost our way and failed to scale what we had learned. When I started healthlaunchpad in 2020, I felt I had unfinished business. I have been on LinkedIn since 2004, and while I dabbled with it for many years, I never really understood how to use the medium effectively. In this blog post, I will share my analysis of a 12 months of LinkedIn posts, what I learned about what has helped to engage my LinkedIn connections and followers, and what to post on LinkedIn. ![]() What to Post to Engage Your LinkedIn Connections and Followers
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |